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face towels
Launch itA $879K/yr market growing +1.8% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Market size
Great£879K£879K/yr · 1.5M searches
Competition
Great39%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Review moat
Bad5,522.02avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.82avg listing price — sweet spot $15–$100
Price range
Bad£1.55–£14.39cheapest to priciest tracked listing — scored on the share inside $15–$100