55
face scrubber
Worth a lookShows low returns (0.4%), but pricing outside the sweet spot ($7.48 avg) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.57–£24.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,487.61avg incumbent reviews — the moat a new listing must climb
Market size
Okay£155K£155K/yr · 325K searches
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Avg price
Bad£7.48avg listing price — sweet spot $15–$100
Signals No Dominant Brand