Skip to content
49

face cream for dry skin

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 33Growth 32Conversion 95Competition 54Returns 100Price range 63Avg price 57Brand share 0Review moat 48Quality gap 37

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Price range

Good£4.02–£33.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.84

avg listing price — sweet spot $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,722.36

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£153K

£153K/yr · 96K searches

Growth

Okay+6.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Trend