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eczema cream for children
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Growth
Good+30.4%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,267.23avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.67–£20.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£114K£114K/yr · 102K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.49avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand