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eczema body wash
Skip itPrices mostly outside the sweet spot ($2.64–$15.70) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,325.45avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.88avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Market size
Bad£60K£60K/yr · 71K searches
Price range
Bad£2.64–£15.70cheapest to priciest tracked listing — scored on the share inside $15–$100