45
dummy steriliser
Skip itA concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great197.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.08avg listing price — sweet spot $15–$100
Price range
Okay£5.94–£20.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Market size
Bad£93K£93K/yr · 133K searches
Competition
Bad82%top-5 click share — a locked-up shelf