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Skip itPrices mostly outside the sweet spot ($3.41–$8.52) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,019.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£332K£332K/yr · 1.0M searches
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Avg price
Bad£5.91avg listing price — sweet spot $15–$100
Price range
Bad£3.41–£8.52cheapest to priciest tracked listing — scored on the share inside $15–$100