35
duck lamp
Skip itPrices mostly outside the sweet spot ($6.30–$14.95) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good873.35avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.05avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-28.2%90-day search growth — must beat 0% to launch
Market size
Bad£20K£20K/yr · 45K searches
Price range
Bad£6.30–£14.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier