46
double buggy
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great196avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay£185.49avg listing price — sweet spot $15–$100
Market size
Okay£215K£215K/yr · 527K searches
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Price range
Bad£36.17–£555.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale