48
door security
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Brand share
Great41%top-5 brand share — no brand owns this niche
Price range
Great£3.13–£69.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Avg price
Great£15.31avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,350.19avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Market size
Bad£33K£33K/yr · 137K searches
Signals No Dominant Brand