61
door lock
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 6% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Review moat
Good986.61avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.90–£34.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£510K£510K/yr · 1.7M searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.24avg listing price — sweet spot $15–$100
Growth
Bad-2.6%90-day search growth — must beat 0% to launch