48
door jammer
Skip itSoft demand (-35.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Great51%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.13–£40.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.20avg listing price — sweet spot $15–$100
Review moat
Okay1,742.26avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£53K£53K/yr · 178K searches
Growth
Bad-35.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand