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curly hair shampoo
Worth a lookShows low returns (0.1%), but pricing outside the sweet spot ($8.46 avg) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.88–£26.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,271.68avg incumbent reviews — the moat a new listing must climb
Market size
Okay£135K£135K/yr · 181K searches
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Avg price
Bad£8.46avg listing price — sweet spot $15–$100