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curly hair shampoo and conditioner
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Market size
Good£404K£404K/yr · 623K searches
Review moat
Good1,452.28avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.68–£26.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.15avg listing price — sweet spot $15–$100