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cradle cap shampoo
Skip itSoft demand (-33.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay3,223avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.32avg listing price — sweet spot $15–$100
Market size
Bad£95K£95K/yr · 122K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-33.8%90-day search growth — must beat 0% to launch
Price range
Bad£2.34–£16.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier