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cot sheets 120x60 fitted
Skip itPrices mostly outside the sweet spot ($5.07–$15.38) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,349.5avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.33avg listing price — sweet spot $15–$100
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£94K£94K/yr · 122K searches
Price range
Bad£5.07–£15.38cheapest to priciest tracked listing — scored on the share inside $15–$100