49
cot mobile
Skip itSoft demand (-9.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£21.07avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£10.08–£29.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay£261K£261K/yr · 588K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,175avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.3%90-day search growth — must beat 0% to launch