56
cot mattress
Worth a lookShows a sweet-spot price point ($25.44 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£25.44avg listing price — sweet spot $15–$100
Price range
Great£10.11–£52.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 6% kills the launch gate
Market size
Good£663K£663K/yr · 632K searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,727.03avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.0%90-day search growth — must beat 0% to launch