50
cot bumper
Worth a lookShows a sweet-spot price point ($19.14 avg), but soft demand (-10.6% this quarter) keeps it on the watch list.
Avg price
Great£19.14avg listing price — sweet spot $15–$100
Price range
Great£8.20–£38.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay1,867.97avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay£169K£169K/yr · 479K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.6%90-day search growth — must beat 0% to launch