50
cot bedding
Worth a lookShows low returns (0.8%), but soft demand (-33.6% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Price range
Good£4.04–£29.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.33avg listing price — sweet spot $15–$100
Review moat
Okay2,549.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£142K£142K/yr · 569K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand