54
colic relief for babies
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.52–$19.69) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Market size
Good£480K£480K/yr · 700K searches
Growth
Good+26.4%90-day search growth — must beat 0% to launch
Review moat
Okay1,572.27avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.26avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£2.52–£19.69cheapest to priciest tracked listing — scored on the share inside $15–$100