53
changing mat
Worth a lookShows low returns (0.6%), but soft demand (-1.9% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Market size
Great£885K£885K/yr · 1.9M searches
Price range
Good£5.34–£38.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.74avg listing price — sweet spot $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,787.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.9%90-day search growth — must beat 0% to launch