47
changing mat wedge
Skip itA small market ($66K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great252.48avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.55avg listing price — sweet spot $15–$100
Price range
Good£8.04–£28.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£66K£66K/yr · 206K searches
Signals Low Review Barrier