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cellular blankets baby
Skip itPrices mostly outside the sweet spot ($3.99–$18.92) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,985.79avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.40avg listing price — sweet spot $15–$100
Market size
Okay£117K£117K/yr · 245K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Price range
Okay£3.99–£18.92cheapest to priciest tracked listing — scored on the share inside $15–$100