40
camping blanket
Skip itSoft demand (-41.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.42–£23.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.11avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad12,049.72avg incumbent reviews — the moat a new listing must climb
Market size
Bad£50K£50K/yr · 125K searches
Growth
Bad-41.2%90-day search growth — must beat 0% to launch