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calendula cream
Skip itPrices mostly outside the sweet spot ($2.35–$13.81) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,005.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad£8.02avg listing price — sweet spot $15–$100
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Market size
Bad£70K£70K/yr · 74K searches
Price range
Bad£2.35–£13.81cheapest to priciest tracked listing — scored on the share inside $15–$100