22
bugaboo butterfly
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£202.37avg listing price — sweet spot $15–$100
Review moat
Okay2,140.23avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Price range
Bad£9.32–£478.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£0£0/yr · 32K searches
Growth
Bad-51.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale