47
breastfeeding
Skip itPrices mostly outside the sweet spot ($2.43–$16.53) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Market size
Good£687K£687K/yr · 540K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad4,934.71avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.49avg listing price — sweet spot $15–$100
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Price range
Bad£2.43–£16.53cheapest to priciest tracked listing — scored on the share inside $15–$100