70
breast pumps
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Incredible£2.2M£2.2M/yr · 1.8M searches
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great£56.43avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good940.88avg incumbent reviews — the moat a new listing must climb
Price range
Good£16.80–£163.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.5%90-day search growth — must beat 0% to launch