57
border roll
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Incredible76.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Growth
Good+49.1%90-day search growth — must beat 0% to launch
Price range
Good£4.79–£34.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.05avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Bad£48K£48K/yr · 62K searches