52
blanket basket
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but a small market ($35K/yr) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Brand share
Great43%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Good£14.61avg listing price — sweet spot $15–$100
Price range
Good£4.30–£35.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,063.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-19.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£35K£35K/yr · 247K searches