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black shampoo
Launch itA $1.9M/yr market growing +8.2% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Incredible£30.91avg listing price — sweet spot $15–$100
Market size
Great£1.9M£1.9M/yr · 865K searches
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,646.05avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Price range
Bad£3.53–£387.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand