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black rug
Worth a lookShows a sweet-spot price point ($21.29 avg), but soft demand (-28.6% this quarter) keeps it on the watch list.
Avg price
Great£21.29avg listing price — sweet spot $15–$100
Price range
Great£6.42–£80.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,083.72avg incumbent reviews — the moat a new listing must climb
Market size
Bad£78K£78K/yr · 289K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.6%90-day search growth — must beat 0% to launch