49
black basket
Skip itSoft demand (-36.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.30avg listing price — sweet spot $15–$100
Price range
Okay£4.25–£23.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,274.78avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£49K£49K/yr · 182K searches
Growth
Bad-36.7%90-day search growth — must beat 0% to launch