55
bibs
Worth a lookShows low returns (0.6%), but soft demand (-12.2% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Market size
Good£427K£427K/yr · 964K searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,436.67avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.95avg listing price — sweet spot $15–$100
Price range
Bad£5.29–£17.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.2%90-day search growth — must beat 0% to launch