48
bibs 0-6 months
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Review moat
Okay1,708avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.32avg listing price — sweet spot $15–$100
Price range
Okay£4.87–£19.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.0%90-day search growth — must beat 0% to launch
Market size
Bad£49K£49K/yr · 145K searches
Signals No Dominant Brand