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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 21Growth 17Conversion 91Competition 46Returns 100Price range 56Avg price 77Brand share 8Review moat 57Quality gap 68

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great£15.96

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,205.43

avg incumbent reviews — the moat a new listing must climb

Price range

Good£3.84–£29.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£85K

£85K/yr · 48K searches

Growth

Bad-16.9%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

Search terms