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bed mats
Skip itSoft demand (-30.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Review moat
Good912.33avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.29–£23.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.93avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay£132K£132K/yr · 113K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-30.6%90-day search growth — must beat 0% to launch