54
baby
Worth a lookShows low returns (0.3%), but a deep review moat (9,637 avg reviews) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Market size
Incredible£3.5M£3.5M/yr · 9.5M searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good£2.55–£28.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.87avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Review moat
Bad9,637.13avg incumbent reviews — the moat a new listing must climb