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baby wipes
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Market size
Incredible£4.6M£4.6M/yr · 3.8M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+21.4%90-day search growth — must beat 0% to launch
Price range
Okay£0.62–£20.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad10,987.79avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.55avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand