38
baby wash
Skip itPrices mostly outside the sweet spot ($1.74–$9.90) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,299.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay£188K£188K/yr · 382K searches
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Avg price
Bad£3.64avg listing price — sweet spot $15–$100
Price range
Bad£1.74–£9.90cheapest to priciest tracked listing — scored on the share inside $15–$100