40
baby wash cloth
Skip itPrices mostly outside the sweet spot ($3.73–$14.66) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,221.13avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.77avg listing price — sweet spot $15–$100
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Market size
Bad£48K£48K/yr · 142K searches
Price range
Bad£3.73–£14.66cheapest to priciest tracked listing — scored on the share inside $15–$100