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baby vapour rub
Skip itSoft demand (-57.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,468avg incumbent reviews — the moat a new listing must climb
Market size
Okay£147K£147K/yr · 188K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.48avg listing price — sweet spot $15–$100
Competition
Bad91%top-5 click share — a locked-up shelf
Growth
Bad-57.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.04–£7.94cheapest to priciest tracked listing — scored on the share inside $15–$100