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baby towel
Skip itPrices mostly outside the sweet spot ($5.74–$16.64) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,217.08avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.39avg listing price — sweet spot $15–$100
Market size
Okay£159K£159K/yr · 498K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Price range
Bad£5.74–£16.64cheapest to priciest tracked listing — scored on the share inside $15–$100