47
baby swing
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Great£78.29avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good£28.31–£155.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,463.07avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Market size
Bad£52K£52K/yr · 108K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price