50
baby safety
Worth a lookShows low returns (0.8%), but a small market ($30K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.34–£27.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Review moat
Bad5,053.14avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.73avg listing price — sweet spot $15–$100
Market size
Bad£30K£30K/yr · 72K searches
Signals No Dominant Brand