47
baby rattle
Skip itA small market ($91K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,254.61avg incumbent reviews — the moat a new listing must climb
Market size
Bad£91K£91K/yr · 272K searches
Avg price
Bad£8.27avg listing price — sweet spot $15–$100
Price range
Bad£2.96–£18.62cheapest to priciest tracked listing — scored on the share inside $15–$100