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baby proofing
Worth a lookShows low returns (0.8%), but a deep review moat (6,243 avg reviews) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.34–£27.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Avg price
Okay£9.57avg listing price — sweet spot $15–$100
Market size
Okay£130K£130K/yr · 213K searches
Review moat
Bad6,242.86avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand