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baby moisturiser
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Growth
Good+22.9%90-day search growth — must beat 0% to launch
Review moat
Okay2,825.57avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.15–£20.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£92K£92K/yr · 242K searches
Avg price
Bad£6.99avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand