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baby milestone cards
Skip itPrices mostly outside the sweet spot ($3.05–$11.52) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great415.96avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Avg price
Bad£6.35avg listing price — sweet spot $15–$100
Market size
Bad£64K£64K/yr · 237K searches
Price range
Bad£3.05–£11.52cheapest to priciest tracked listing — scored on the share inside $15–$100